October 2016 Summaries

Empty states in apps can be turned into learning opportunities for users, increasing motivation and prompting action. Instead of leaving these pages blank, use them constructively to teach, guide, educate, and prompt users to fill their empty dash. This can be done by breaking down the next steps for users, showing your product in its full glory with dummy examples or default data, filling up every empty space with auto-filled information, personalizing the interface for users, borrowing a user's company colors, and showcasing your product through empty states.

Apple Stores provide valuable lessons in user onboarding, with their customer-centric design and focus on engaging visitors at every step of the journey. Three key onboarding lessons that SaaS products can learn from Apple Stores include: 1) Engaging users right from the start by asking about their needs and offering personalized assistance; 2) Modeling the product in full swing to demonstrate its maximum potential, rather than presenting a blank slate; and 3) Making help centers approachable and welcoming during onboarding. By implementing these strategies, SaaS products can enhance user experiences and improve customer retention.