October 2015 Summaries

User onboarding is crucial for converting prospects into repeat customers, but its importance goes beyond just the first experience. Onboarding should be personalized, identifying specific user types and presenting relevant functionality. It should also be continuous, nurturing users throughout their lifecycle to encourage upgrades, retention, and advocacy of a product. In SaaS companies, the second half of the customer engagement funnel holds the majority of revenue potential, with renewals and upgrades being where 70-95% of revenues come from. Therefore, a huge focus should be placed on retention and upgrading users through effective onboarding strategies.