Why Should DTC Brands Care About Data Integration Anyways?

The text discusses how direct-to-consumer (DTC) companies can leverage a modern data stack to manage their vast amounts of data stored in multiple platforms. It highlights that companies need to reconnect the dots across numerous systems, which is often difficult due to conflicting or outdated pieces of customer information. The text mentions solutions like Fivetran for retrieving disparate data and Snowflake for storing large volumes of data. It also introduces Latticework Insights as a company that helps DTC companies transition to modern data stacks, enabling them to better interpret their data and make informed decisions.