Transforming Ad Recommendations: SmartNews's Journey with Milvus
Blog post from Zilliz
SmartNews, a leading news app, faced the challenge of optimizing ad recommendations for its highly engaged user base. The company turned to Milvus after researching solutions that could handle high-throughput and low-latency queries. Milvus's vector similarity search capabilities were instrumental in optimizing SmartNews's dynamic ad vector recall. Adopting Milvus led to more relevant ads, increasing click-through rates and driving up ad revenue. The company has upgraded its Milvus to 2.2.4 and is looking forward to leveraging new features for building even more real-time and reliable systems.
| Trend | Post Mentions | Total Month Mentions | Posts | Companies | MoM |
|---|---|---|---|---|---|
| Real-time | 10 | 2,676 | 681 | 199 | -1% |
| Vector Search | 1 | 2,634 | 269 | 90 | +49% |
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