Zapier's new look

Zapier has rebranded its platform with a new logo, color palette, and font to reflect the magic and possibilities created by its customers. The new design system is inspired by the company's customers, who have been building and achieving remarkable things with the platform. The updated branding aims to capture the spirit of innovation and ingenuity that Zapier customers embody. The rebranding process was influenced by millions of users over a decade, and the new logo features an "international orange" color scheme reminiscent of astronauts' gear. The brand typeface is Degular, chosen for its human-forward joyfulness and legibility. Ultimately, the rebranding celebrates Zapier's customers as the driving force behind the platform's success.

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