What Zapier's GTM org learned from an AI hackweek

Zapier's AI hackweek was an initiative designed to encourage experimentation and innovation by allowing teams to step back from routine tasks and explore AI's potential within their workflows. Unlike typical hackathons, this event spanned several days, enabling team members to engage deeply without disrupting their regular duties. The hackweek was structured in phases, starting with preparation, which involved mandatory participation, pre-submitted project ideas, and organization around customer journey stages. During the week, teams focused on creating scrappy AI prototypes rather than polished products, fostering a collaborative environment where ideas could be rapidly tested and shared. Notable projects included an events intelligence system for marketing, a "Chat Coach" for support feedback, dynamic account prioritization for sales, and a "Renewal crystal ball" for RevOps, demonstrating AI's diverse applications across departments. The event emphasized learning through action, with the ultimate goal of building confidence and momentum in AI adoption. It highlighted the importance of tying projects to real business goals, promoting community engagement, and maintaining flexibility to balance hackweek activities with ongoing work.