Slow season strategies: 6 ways to make the most of your business's downtime

During the slow season, businesses can focus on refreshing and preparing for peak demand by learning more about their customers to create targeted marketing strategies, finding ways to save money, optimizing operations, brainstorming new streams of income, cleaning and segmenting email lists, repurposing existing content, and taking a step back to assess progress. By doing so, businesses can maximize revenue and productivity during the busy season while maintaining a healthy bottom line.