Marketing Resource Management (MRM) is an approach that eliminates blind spots and redundancies by managing the entire marketing organization as one ecosystem, rather than multiple distinct entities. It involves managing time, money, energy, expertise, and other resources to avoid inefficiencies and optimize resource utilization. MRM provides benefits such as accurately estimating timelines, managing technology assets, reducing busy work, maximizing resource utilization, improving transparency, and effectively tracking campaigns. The approach relies on technical platforms to merge all campaign moving parts seamlessly, making it a key component of marketing management. MRM involves five main categories: planning and scheduling, campaign management, resource allocation, workflow management, and performance management and reporting. It can be implemented using purpose-built MRM platforms or by connecting various tools with workflow automation using a tool like Zapier. Automation is also essential in MRM to minimize mistakes and inefficiencies. By adopting an MRM approach, organizations can streamline their marketing efforts, reduce waste, and improve overall efficiency.