What is Hotjar—and how do you use it?

Hotjar is a product insights tool that gives you a real understanding of user behavior beyond what analytics tools can track. It offers four core features: heatmaps, screen recordings, user feedback widgets, and the new user interview feature. Heatmaps visualize user behavior, highlighting active and passive areas of a website; screen recordings show actual user interactions, detecting frustrations and engagements; user feedback widgets collect satisfaction ratings from users; and user interviews connect you directly with customers to learn about their needs and expectations. Hotjar's pricing plans cater to different use cases, and its features can be used to develop a better website experience, assess website performance, and gain customer insights.