What is business intelligence and how does it simplify decision-making?

Business intelligence (BI) refers to the processes and tools used to collect, organize, and analyze data to inform business decisions. It doesn't mean automation of decision-making, but rather automating the tedious process of data extraction and analysis, making it easier for humans to make sound decisions. BI works by gathering, integrating, managing, analyzing, visualizing, and acting on data, providing actionable insights that help businesses improve efficiency, decision-making, employee impact, customer satisfaction, and more. To implement a BI strategy, one must set goals, choose datasets, select tools, uncover trends, generate visualizations, and act on learnings. With the right tools and capabilities, such as ease of use, built-in AI, integration, and extensive data visualization options, businesses can harness the power of BI to drive growth and success.