How to use webhooks to connect Facebook Lead Ads to your CRM

This tutorial explains how to use Zapier's webhooks tool to automate lead capture from Facebook Lead Ads and connect it with a CRM automation workflow, such as Airtable. The process involves creating a trigger in Zapier that connects to Facebook Lead Ads, setting up a webhook action that sends information to the CRM, and mapping data between the two platforms. By using this automation, businesses can quickly send new leads to their business-critical apps without manual intervention, improving sales funnel efficiency.