How to use marketing channel data to grow your business

Do you know what marketing campaigns and initiatives generate the most leads, opportunities, and customers? If not, then you're likely wasting your precious marketing budget and missing out on important information that will help you grow your business. By capturing marketing channel data and sending it to your CRM system with each lead, you can run reports that show you exactly what channels and campaigns drive leads, customers, and revenue. And you can use that data to tailor how you respond to prospects, sending them the right information at the right time. The key is to tag your ad campaigns, implement a tracking tool, send the data to your CRM, and then use this data to report on channel performance, content effectiveness, and lead follow-up strategies. By doing so, you'll get a better understanding of what's working and what isn't in your marketing efforts, allowing you to make informed decisions about where to increase spend and where to stop.