Unlock Your Database and Create a Business Intelligence Radar in One Move

Zapier's company culture emphasizes customer support and internal use of its own product, fostering innovative solutions for business processes. A Zapier data scientist, inspired by a customer's use of the platform to automate database queries, developed a method to track and share daily signup conversion rates with the team. By connecting Zapier with a PostgreSQL data warehouse and Slack, the team receives daily updates on conversion rates without additional effort, utilizing a query that filters results based on specific time criteria. This process enables the team to remain informed about important metrics in an unobtrusive and automated manner.