How to find unlinked mentions and turn them into backlinks

Hunter, a company that helps find recruiters' email addresses, found that many websites mentioned their brand without linking to their website. They decided to reclaim these unlinked mentions by finding them, contacting the websites, and asking them to add links. After three months, they managed to reclaim 53 unlinked mentions on high-authority sites. The process involved identifying keywords, monitoring new mentions, filtering prospect lists, cleaning up data, finding decision-makers' email addresses, crafting personalized emails, following up, and being flexible in negotiations. By doing so, Hunter was able to take advantage of low-hanging fruit and build strong backlinks without having to change their content.

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