How TikTok for Business spans the gulf between lead-gen apps and CRMs

If your app is a lead-generation or contact management tool, making it easy for users to capture leads is crucial, but nurturing them can be neglected. This gap can lead to missed opportunities, particularly if response times are delayed. To bridge this gap, automation with Zapier can help users transfer lead info efficiently and give their leads a better experience. By promoting Zapier integrations to users early on, you can add value to your users' lead cycle without creating native integrations. Successful examples from tech brands like TikTok Lead Generation, Clearbit, and Typeform demonstrate the importance of educating users about automation solutions like Zapier, leading to stickier users and more growth.