5 things retailers should do before Black Friday & Cyber Monday

Retailers are preparing for Thanksgiving weekend and Black Friday and Cyber Monday sales. To maximize their sales, they should consider encouraging gift cards as a flexible product that can be used across different markets and industries. Retailers should also promote their promotions through various channels such as website banners, social media posts, email notifications, and in-store displays to reach customers. Additionally, they should ensure their mobile commerce sites work smoothly on mobile devices, customize branded materials for the holidays, offer gift-wrapping services, and consider automating tasks using tools like Zapier to free up time for more important decisions. By implementing these strategies, retailers can increase sales and stay organized during the holiday season.

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