The Zappy Award winner behind Just Eat Spain’s faster partner onboarding

Rubén del Fresno, Sales Project Manager at Just Eat Spain, developed Zapier-based automations that coordinate the onboarding of restaurant partners across Sales, Operations, delivery and logistics, and account management. The system replaces manual dashboard checks and data copying with automated assignments, tailored routing by partner type and region, and issue alerts that pause onboarding until problems are resolved. It has reduced average time from signing to going live from about 13 days to five days, while saving Operations employees an estimated 15 hours per person each week and improving data visibility and accuracy. The approach has expanded to workflows for purchase orders, deposits, deal closures, forecasting, and Salesforce data entry, and its success has been shared with Just Eat teams in other European markets. Del Fresno has also added AI capabilities to clean data, identify duplicate opportunities, and apply logic previously dependent on manual checks, making the workflows an established part of the company’s operations.

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