How Fortified Bicycle Automatically Texts Their Facebook Leads
Blog post from Zapier
Fortified Bicycle, a company that creates theft-resistant bike gear, used Kickstarter campaigns to fund their products, raising over $178,000 for their flagship product, the Invincible Bike. The company worked with cycling communities and listened to feedback to design and improve their products. To connect with new leads on Facebook, they used Facebook Lead Ads and automated the process using Zapier, texting users after they expressed interest in learning more about their bikes. Fortified Bicycle also enhanced their customer experience by adding accessibility features, such as scheduling test rides through Calendly and sending text messages to customers via Burst SMS and Slack notifications. By leveraging automation tools like Zapier, the company was able to create a personalized experience for their customers while staying connected with their community.
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