Streak: App spotlight

Streak is a flexible CRM tool that lives inside Gmail inboxes, designed to manage pipelines without having to constantly switch between apps. It was founded by Aleem Mawani and Omar Ismail in 2011 as a solution to the chaos of multiple services. The founders created a CRM extension for Chrome to solve their own sales needs, but soon found it used across various industries and workflows. Today, thousands of customers worldwide use Streak across different fields, offering custom views, search, filtering, and sorting capabilities directly in Gmail inboxes. Users can also track and share interactions with each other, personalize pipeline stages, and automate workflows with Zapier to unlock more value out of their CRM.

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