Software For Humans: Eliminate Annoyances

At Zapier we're always looking to add little touches that make working with web-based software a little less painful: call it a rounding of the edges. All those minor little setbacks and annoyances introduce artificial barriers that turn off users. If you let them accumulate, you end up with a frustrating product even if your users can't articulate why. We've done our best to remove them, while the list goes on and on forever. One of these "roundings" is auto-login links in emails, which utilize tools in most web frameworks to rewrite URLs that auto-login users when clicked. Another example is not forcing email confirmation, allowing users to trial software without restriction. No bizarre password requirements are also implemented, giving users the freedom to choose their own passwords. Additionally, one-click email unsubscribes are provided at the top of every Zapier email, making it easy for users to opt-out. Contextualized help and support is also offered, providing algorithmically selected content based on the user's location in the UI. By removing these minor annoyances, Zapier aims to create a more user-friendly experience that keeps users engaged.

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