Quizzes can be a powerful tool for lead generation, allowing businesses to generate high-quality leads while reducing acquisition costs. By using quizzes to collect information about potential customers, businesses can tailor their follow-up communications to specific groups of people, increasing the effectiveness of their marketing efforts. Quizzes can be used in a variety of industries, including eCommerce, digital products, software, consulting, coaching, and agencies, making them a versatile solution for businesses looking to improve their lead generation and customer engagement. The integration of quizzes with CRM systems like Pipedrive and email service providers like ActiveCampaign allows for seamless tracking and follow-up, making it easier for businesses to turn quiz respondents into customers. By documenting the quiz process and using custom fields in the CRM and email provider, businesses can ensure consistency and efficiency in their lead generation efforts.