How the Seahawks Management Team Listens to the World’s Loudest Fans
Blog post from Zapier
The Seattle Seahawks and Sounders FC teams use a combination of software to collect, organize, and summarize fan feedback, which is then used to inform management decisions. The process begins with a web form created using Wufoo, which collects feedback from fans. This data is then exported to a MySQL database, where it's summarized daily by Zapier, an app automation platform that connects the three software tools together. The resulting report is sent to directors and VPs via email, allowing them to stay informed about fan sentiment and make data-driven decisions.
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