Ryan Robinson, a content marketing consultant, and Steli Efti, founder and CEO of Close.io created the Inside Sales Summit, an online conference with over 50 sales experts, to interview best minds in sales. To organize this virtual event, Ryan used app automation tool Zapier to connect his apps, save time, and focus on the summit. With Zapier's automation, he automatically created video meetings in his calendar, uploaded videos to Wistia for editing, and saved hours every week. By automating manual processes, Ryan was able to expand his outreach, bringing more experts to the summit, and free up time to improve his workflow and productivity.