Sales leaders emphasize the importance of tracking various sales performance metrics to inform their strategy and drive growth. Key metrics include sales revenue, customer churn rate, revenue from new vs. existing customers, average order value (AOV), close rate, monthly recurring revenue (MRR), customer satisfaction score, customer lifetime value (CLV), net promoter score (NPS), and opportunity-to-win ratio. These metrics provide insights into the overall health of a sales pipeline, customer retention, revenue growth, and the effectiveness of sales processes. By focusing on these metrics, businesses can identify areas for improvement, optimize their strategy, and increase ROI.