You've survived Black Friday and Cyber Monday, now it's time to capitalize on your Thanksgiving weekend business by analyzing sales data to improve products, marketing campaigns, customer relationships, and follow up with customers to increase future sales. Consider segmenting customers based on similarities to tailor content and marketing campaigns, and leverage campaign data to optimize marketing efforts and identify the most effective channels and methods for reaching target customers. You can also keep holiday deals going until New Year's by analyzing data to reveal the most effective marketing ventures and reinvest profits in fresh ad campaigns. Automation software like Zapier can help with tedious tasks, freeing up time for more important hands-on tasks.