Zapier report: Canadians trail Americans when it comes to automation

Canadians spend a significant amount of time on non-core job functions such as data entry, checking messenger apps, and have lower automation usage compared to American workers. Despite this, Canadian knowledge workers report higher productivity motivators including compensation, recognition, and client satisfaction. The COVID-19 pandemic may have led to increased adoption of automation workflow tools among Canadians, but they still trail Americans in automation usage.

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