Introducing Zapier Visual Identity

The company Zapier embarked on a six-month journey to unify its visual identity, guided by user-centered design principles and research. The process involved discovery, brand pillar exploration, user interviews, and the creation of a comprehensive visual identity website. Through this effort, Zapier aimed to create a consistent and trustworthy relationship with its users, while also enhancing its brand's playfulness and friendliness. By involving cross-functional teams, conducting thorough research, and iterating on feedback, Zapier was able to develop a cohesive visual identity that resonates with its users and supports its mission as a user-centered company.