The COVID-19 pandemic has sparked a surge of Americans starting their own businesses, and many worry that a recession could happen as early as this year due to ongoing inflation and global events. However, certain business models are more resilient in tough economic times. Online marketing agencies can adapt quickly to changing trends, eCommerce stores with low-investment stock items can pivot to new markets, professional online communities and resource platforms can provide support during job searches, home improvement companies can capitalize on people's desire to improve their homes, skilled trades contractors can take advantage of the need for renovation work, real estate businesses can profit from lower prices and interest rates, and online software companies can benefit from reduced overhead costs. To succeed in these uncertain times, it's essential to be agile, adaptable, and prepared to pivot when necessary.