Why You Need to be Blunt to Win, Hudl's Unconventional Company Value

Hudl, a sports software company, has adopted a corporate value called "#RealTalk" which emphasizes open and honest communication, transparency, and respectful feedback. The value was inspired by the co-founders' initial clients, NFL and Division I coaches, who are known for delivering blunt feedback. Hudl's management team uses #RealTalk to give employees honest feedback during performance reviews, hiring processes, and customer support interactions. The company values transparency in all aspects of its operations, including financial reports and business challenges. To adopt #RealTalk in their organization, Wirtz advises starting with the top management team, using a hashtag mechanism, being consistent, and not tolerating surprises. Despite its importance, Hudl still struggles to deliver #RealTalk internally, but has seen positive reactions from customers who appreciate the honesty.

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