Here is a neutral and interesting 1-paragraph summary of the text: Business owners and marketers have shared their successful promotional event strategies, including hosting open houses to introduce new locations to the neighborhood, benefiting from events like "Solidarity with Ukraine" that support important causes, leveraging holiday mixers to build rapport with clients, organizing conferences to showcase expertise and build relationships, creating exciting pop-up events that generate buzz and publicity, and participating in interactive small group roundtables that facilitate peer-to-peer connection and problem-solving. Additionally, using other people's events to promote a business can also be an effective strategy, as many marketers have found that attending industry events full of potential customers often yields great returns on investment.