Company
Date Published
Author
Joe Stych
Word count
985
Language
English
Hacker News points
None

Summary

The Product on a Page is a concise document that communicates the core value of a product to both business and customer stakeholders, facilitating a common understanding across marketing teams. It answers questions like "Who is this product for?", "What problem does it solve?", and "What does success look like?" while distilling the essence of the product story into a single page. The document includes sections such as Business objective, Target buyer, Market problem, Solution summary, Value proposition, Supporting benefits, Customer KPIs, and Complement to core value, allowing marketers to work their magic and get their audience on board with the product's strategic overview.