Automation is a valuable tool for businesses, but it faces resistance due to people's fear of change. To overcome this, it's essential to understand how employees work and craft processes that are tailored to their needs. Effective communication, securing buy-in from key influencers, avoiding overcomplication, and empathizing with the people affected by changes can help drive innovation without scaring staffers. By taking a human-centered approach and being honest, direct, and compassionate, businesses can successfully implement automation and achieve bottom-line growth.