Modern lead gen: Making online quizzes the hero of your strategy

Quizzes are an effective way for small businesses to generate leads and grow their brand recognition, especially when used as part of a diversified marketing strategy. They offer personalized results that help businesses connect with their audience and create a sense of exclusivity, making people more likely to share their email addresses and engage with the brand. By using quizzes, businesses can segment their leads, drive traffic to their funnel, and personalize their offers, ultimately helping them stand out in a crowded market.