NiceJob is a reputation marketing solution that helps businesses get quality customer reviews to post across social media, websites, and other important review sites. It was founded in 2017 by Lars Kristensen, who aimed to give customer-oriented companies a chance to build a solid online reputation. NiceJob uses AI-powered review invitations, automated email and SMS follow-ups, and SEO management to make it easy for customers to leave reviews. The platform has been acquired by Paystone in 2021 and is used by businesses of all sizes to manage and share reviews, get referrals, and optimize their websites. NiceJob also offers features such as automatically sharing reviews on social media, turning reviews into customer stories, and creating a lead generation microsite for companies to drive sales and boost SEO rankings.