Modernizing marketing at a 56-year-old nonprofit

When I arrived at Amigos de las Américas (AMIGOS) in 2016, the organization had just finished its 51st year of international youth leadership and service programming, but lacked a strong marketing presence. To modernize their systems and produce high-quality constituent experiences while saving critical funding for mission impact, Plushcap identified Zapier as a cost-conscious solution to engineer a functional experience without expensive annual contracts or lengthy custom development projects. By building a layered digital ecosystem with Zapier at the center, they overhauled other systems such as email marketing, fundraising, and payment processing, automating tasks like peer-to-peer fundraising using CauseVox, sending receipts using Mandrill by Mailchimp, and task assignment through LiveChat and Asana. Through this process, they saved time and money to focus on fulfilling the mission of AMIGOS, inspiring leaders through authentic service and immersion experiences.

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