5 things to remember when running your first micro-influencer campaign

Understanding your goals is crucial before starting a micro-influencer campaign. If brand awareness is the goal, running multiple small ambassador campaigns with influencers having niche followings can help build awareness over time. For conversion-driven campaigns, picking relevant KPIs such as conversions and return on ad spend helps track success. Casting a wide net by finding influencers through various means like freelancers, hashtag searches, or influencer marketing platforms is essential to find the right partners. Determining perks or payment for micro-influencers can be done in ways such as direct payment, free content, early access, co-marketing, or tiered perks based on performance. Finally, iterating and improving by tracking performance and messaging helps refine the campaign strategy.