19 marketing channels: How to choose the right ones—and leverage them effectively

Marketing channels are all the ways a business can communicate with its customers, offering various touchpoints such as digital online platforms, traditional media like TV and print ads, direct communication through sales calls or email, indirect channels that use third parties to reach customers, and more. Each channel has its unique advantages, costs, and purposes, and businesses should choose the ones that align with their goals, target audience, and resources. By understanding the importance of choosing the right marketing channels, businesses can effectively reach their customers, build brand awareness, drive sales, and foster loyalty.