What is lead scoring—and how do you get started?

My recent buying experience was like a plate of spaghetti - it involved following a podcast, joining an email list, taking a free trial, and finally making a purchase after a year. This long journey is not unique; many businesses manage dozens or thousands of leads at once. Lead scoring helps evaluate prospects by rating them based on explicit and implicit data, such as demographic information and actions taken online. The higher the score, the better a match with the ideal customer profile and conversion potential. To get started, pick a lead scoring software, collect relevant data, decide which attributes to emphasize, refine your model over time, and use automation to boost efficiency. By focusing on qualified leads, businesses can increase revenue and improve customer experience.