You can capture leads through various mediums like ads, landing pages, chatbots, webinars, and more with tools like LinkedIn Lead Gen Forms, TikTok Lead Generation, Facebook lead ads, Google lead form extensions, and others. Automation plays a crucial role in streamlining the process by connecting these tools to other apps and workflows. For instance, you can automate the submission of new leads from LinkedIn Lead Gen Forms to HubSpot or create contacts in HubSpot for new leads from Google Ads. Similarly, automation can help drive traffic with paid advertising by adding new Facebook Lead Ads leads as contacts to Benchmark Email or creating Mailchimp subscribers from new Typeform responses. You can also use AI sales assistants like FastOutreach.ai and Regie.ai to send cold emails and automate the process. Additionally, you can use SMS apps like TextMagic and SimpleTexting to text leads and automate your messaging. Finally, you can use meeting schedulers like Calendly and Calendar to simplify your scheduling workflows and connect with other tools.