You can use Zapier to automate the process of adding new leads from Jotform forms to Salesforce without having to manually update your CRM, allowing you to free up more time and focus on other important tasks. With Zapier's workflow automation software, you can create automated workflows called Zaps that send information from one app to another, including integrating Jotform with Salesforce. The process involves setting up a trigger in Jotform that sends the lead data to Zapier, and then mapping the relevant fields from Jotform to corresponding fields in Salesforce. Once set up, your Zap will automatically create new leads in Salesforce whenever a new submission is made on your Jotform form, providing you with an accurate and up-to-date source of truth for your business's customer relationship management tool.