Jasper AI is a powerful tool that offers a range of features to help marketers create high-quality content. It works by combining custom, proprietary AI language models with third-party models like Cohere, OpenAI, and Anthropic. Jasper provides two primary ways to generate content: starting with a template or creating from scratch using a blank document. The app has over 50 templates for various use cases, including social media copy, eCommerce product descriptions, and SEO content writing. Additionally, Jasper offers features such as brand voice and memory, browser extensions, SEO mode, AI art generators, recipes, Zapier integration, account management for teams, and excellent customer service. Jasper's pricing plans start at $49/month for the Creator plan and go up to custom pricing for the Business plan, which includes access to advanced features like API access, single sign-on, and a dedicated customer success manager. Overall, Jasper is a game-changer for marketers looking to accelerate their content production process.