In 2018, American Express reported a significant increase in the number of women-owned businesses, with 40% of all businesses now owned by women, many of whom are solopreneurs. Two female business founders, Robyn Rosenberger and Vanessa Prothe, have leveraged automation tools like Zapier to streamline their operations and focus on customer connections. Robyn's TinySuperheroes uses Zapier to automate order fulfillment, while Vanessa's Speak English with Vanessa uses it to manage courses, payments, and emails, enabling her to maintain a one-woman show with a focus on students. Both founders emphasize the importance of using automation tools to save time and increase productivity, allowing them to concentrate on their core strengths and passions.