In 2011, Zapier co-founders Wade, Bryan, and Mike came together with a shared vision to make automation work for everyone, transforming it into tangible workflows that enabled businesses to automate their mission-critical processes. The success of Zapier relies heavily on its customers, who have grown to love the product and even created custom merchandise, such as branded robes and stickers, showcasing their loyalty. To celebrate this community, Zapier has launched Automatic Apparel, a custom merch line offering detailed yet simplistic designs that mirror the power and ease of automation with Zapier, providing swag that keeps customers powered up and inspired while working or relaxing. The collection includes a range of items, from garment-dyed hoodies to custom glass mugs.