The 2017 State of Engagement report found that 82% of marketers have a deep understanding of their customers, yet over half of consumers believe brands could do better in engaging with them. Interactive marketing is key to delivering the desired experiences, as it encourages two-way communication and creates customer feedback loops. This medium uses interactive elements like quizzes, polls, surveys, infographics, and videos to engage customers and gather valuable insights. Successful interactive marketing campaigns use best practices such as market research, identifying pain points, and creating personalized content. Businesses can create interactive marketing using various tools, including Outgrow for quizzes, YesInsights for polls and surveys, Visme for infographics, Wirewax for interactive videos, and Adventr for video storytelling. Automating the process of capturing data from interactive mediums is crucial to streamline workflows and focus on creating new experiences. By leveraging interactive marketing, businesses can build meaningful connections with customers, gather valuable insights, and drive engagement and loyalty.