Intelligent automation combines robotic process automation with artificial intelligence and other technologies to create workflows that can think, learn, and improve without human intervention. It takes automation to the next level by giving it superpowers with AI and advanced cognitive technologies. This technology has numerous benefits, including saving employee time and energy, reducing errors, identifying opportunities, improving customer satisfaction, and helping identify security vulnerabilities. Intelligent automation combines RPA with technologies like AI, OCR, and ICR, and can be applied in various business settings to automate tasks such as email writing, lead analysis, production, and A/B testing. To kickstart an IA strategy, it's essential to get buy-in from top management, start slow, develop an automation-first mindset, implement learnings, and use tools like Zapier to bring initiatives to life.