HubSpot vs. Pardot: Which marketing software is right for your business? [2024]

HubSpot's Marketing Hub and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two top competitors in the world of marketing automation software. Both offer similar features, including email marketing, landing pages, workflow automation, lead scoring, and reporting. However, HubSpot is generally considered easier to use, with a more intuitive interface and better onboarding process. Pardot has been around longer and has a more established AI engine, Einstein, which provides more granular predictive analytics and campaign insights. The pricing of the two platforms also differs, with HubSpot being more affordable at lower levels. Ultimately, the choice between HubSpot and Pardot depends on individual needs and familiarity with one of the platforms.