A Senior Manager at HubSpot Automates Registration for the INBOUND Conference

The event registration process at INBOUND, held in Boston, MA by HubSpot, has undergone significant improvements in recent years. Elijah Clark-Ginsberg, senior event manager, notes that the previous system was manual and inflexible, relying on archaic infrastructures, which made it difficult to integrate with HubSpot's customer relationship management (CRM) tool. The team eventually switched to Bizzabo, an event software that focuses more on the attendee experience, but still required integrating with HubSpot. This is where Zapier comes in, an automation tool that enables seamless data transfer between apps, allowing Elijah to automate the registration process and gain insights into issues. With Zapier, Elijah can now efficiently manage registrations, reduce costs, and focus on improving the attendee experience.

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