We'll be running a successful lead generation campaign for our small business, Hiking and Fishing, focusing on outdoor recreation, adventure guides, and eCommerce. Our goal is to generate leads and interest for guided fly fishing services with a low budget of less than $500. We chose Facebook as the platform due to its direct-to-consumer nature and ability to target an audience based on existing website traffic, geographic location, and specific interests or hobbies. We created a giveaway promotion to capture a high volume of leads, and after the giveaway period ends, we'll announce a winner and offer each entrant a special deal enticing them to book a fishing trip if they didn't win. To measure results, we used automation tools like Zapier to send follow-up emails, track campaign performance, and connect our systems, which resulted in hundreds of leads acquired with a positive return on investment. By choosing the right platform, creating an offer that adds value to the audience, automating tasks, and tracking campaign performance, we were able to set up a successful lead generation campaign despite the low budget.