Support is a complex and multifaceted aspect of any integration product, requiring a delicate balance of various strategies to ensure user satisfaction and loyalty. Providing an experience that doesn't require human support relies on offering excellent documentation and a good product, while being responsive to users' queries and concerns through tools like Zendesk or Desk. Being public with support information helps build trust with users, who can then ask questions and receive timely responses. Honesty is also crucial in managing user expectations and providing transparent feedback. Helping users help you by making it easy for them to provide the necessary information can lead to a more efficient and effective support process. Prioritizing support based on user payment status can ensure that high-priority issues are addressed promptly. Telling users the official channels and monitoring unofficial ones helps maintain consistency and efficiency in support delivery. Finally, having a short memory and focusing on making core users happy while letting less engaged users self-resolve their issues is essential for long-term success. By adopting these strategies, integration product developers can create a positive and supportive experience that fosters loyalty and advocacy among their user base.