How Vocal uses Zapier to do three times the work

Vocal, a publishing platform connecting creators with storytelling tools and engaged communities, faced scaling challenges as it grew from 1.2 million creators to 11 million monthly readers. To automate tedious tasks, Vocal uses Zapier to streamline processes between applications, such as updating story status in PostgreSQL and sending notifications via SendGrid. By automating repetitive tasks, Vocal's Business Intelligence team can execute more efficiently, reducing the need for additional staff members. Additionally, Zapier enables Vocal to send targeted nurture campaigns to creators by enriching their data and assigning email campaigns based on behavioral patterns. With automation, Vocal achieves three times its original work output with a reduced workforce.

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